The timing underlines Basel’s role as a central hub for the watch and jewellery industry in spring. Basilia Jewellery & Watch Fair fills a genuine gap in the European trade fair calendar: As a dedicated B2B platform, it brings together manufacturers, suppliers, independent brands, retailers and buyers from around the world. This is made possible by the partnership between MCH Group and Informa Markets, which operates the world’s leading B2B network in the jewellery sector, with proven expertise in creating platforms for the jewellery and gemstone industry. 

"Basel will become the centre of the international jewellery and watch world from 8 to 11 April 2027," says Roman Imgrüth, CEO Exhibitions & Events of MCH Group. "Our new fair, Basilia, complements the existing ecosystem and creates a marketplace open to the entire industry."

Dan Ye, Vice President for Strategic Initiatives at Informa Markets in Asia, agrees, saying, “Basilia isn’t just another fair − it’s a platform built with intention, designed for buyers with a clear mission. Our April timing creates natural synergy within Switzerland’s trade calendar and positions us perfectly within the global jewellery circuit.”

Celine Lau, Director of Jewellery Fairs at Informa Markets, adds, “We are curating the full spectrum: Aspirational luxury meets high jewellery, boutique brands stand alongside independent watchmakers, and premier suppliers of diamonds, coloured gemstones and pearls exhibit together with providers of innovative jewellery technology. It is a deliberate mix that serves independent retailers, buyers from Europe and beyond, and decision-makers who seek quality, diversity and choice. The early industry response tells us we have struck the right chord.”

The first edition of Basilia Jewellery & Watch Fair brings together more than 400 exhibitors under the theme “City Under Construction” – structured into immersive neighbourhoods and districts that reflect the diversity of the international jewellery and watch industry.