Name / position of PDMR  

Number of Partnership Shares

Number of Matching Shares

Silvana Bonello – Chief Operating Officer

99

9

Shaun Wills – Chief Financial Officer

100

10

1.

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

1.Silvana Bonello

2.Shaun Wills

2.

Reason for the notification

a)

Position/status

1.Chief Operating Officer

2.Chief Financial Officer

b)

Initial notification/Amendment

Initial Notification

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Superdry Plc

b)

LEI

213800GAQMT2WL7BW361

4.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 5 pence each

ISIN: GB00B60BD277

b)

Nature of the transaction

Purchase and allocation of Partnership and Matching Shares (no consideration), respectively, under the Superdry Share Incentive Plan.

c)

Price(s) and volume(s)

Price

1.£1.503+nil

2.£1.503+nil

Volume

1.99+9

2.100+10

d)

Aggregated information

Price

1.£148.80

2.£150.30

Volume

1.108

2.110

e)

Date of the transaction

13 January 2023

f)

Place of the transaction

London Stock Exchange (XLON)

For further information:

Superdry Plc

Ruth Daniels

Company Secretary

+44 (0) 1242 586643