1

Details of the person discharging managerial responsibilities / person closely associated

a

Name

1.Julian Dunkerton

2.Alastair Miller

3.Helen Weir

2

Reason for the notification

a

Position/status

1.Chief Executive Officer/PDMR

2.Non-Executive Director/PDMR

3.Non-Executive Director/PDMR

b

Initial notification /Amendment

Initial Notification

3

• Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a

Name

Superdry Plc

b

LEI

213800GAQMT2WL7BW361

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 5 pence each

ISIN: GB00B60BD277

b

Nature of the transaction

Acquisition of ordinary shares of 5 pence each, pursuant to an equity raise.

c

Price(s) and volume(s)

Price

1.£0.763

2.£0.763

3.£0.763

Volume

1.4,500,000

2.10,000

3.1,910

d

Aggregated information

Price

1.£3,433,500

2.£7,630

3.£1,457.33

Volume

1.4,500,000

2.10,000

3.1,910

e

Date of the transaction

04 May 2023

f

Place of the transaction

London Stock Exchange (XLON)

For further information:

Superdry Plc

Ruth Daniels

Company Secretary

+44 (0) 1242 586643