Company Expects to be Industry Leader with AI-Native Enterprise Media Platform and Expansion into U.S. Market

NEW YORK and MUNICH, Sept. 8, 2026 /PRNewswire/ -- Cataneo, GmbH, a division of Brand Engagement Network, Inc. (NASDAQ: BNAI) ("BEN" or the "Company"), an enterprise AI software company, today announced its participation in IBC2026, the world's leading international exhibition and conference for media, entertainment, and technology. The event will take place September 11–14, 2026, at the RAI Amsterdam.

At IBC2026 — one of the industry's premier global gatherings, expected to attract attendees from more than 170 countries — BEN and Cataneo will unveil their vision for the future of AI engagement with advertisers. Unlike legacy systems built on traditional on-premises platforms, Cataneo's MYDAS platform — enhanced with BEN's proprietary AI — offers unmatched flexibility, real-time data handling, scalability, and bandwidth capabilities tailored for modern media operations.

Cataneo's MYDAS platform is a mission-critical, cloud-native enterprise software solution for advertising sales, scheduling, traffic, content management, monetization, analytics, CRM integration, and real-time reporting. It currently manages advertising inventory across more than 1,000 media brands and 200+ broadcast and digital channels worldwide, serving major global media organizations, including leading U.S. film studios.

Since the June 30, 2026, acquisition, BEN has expanded its AI capabilities and established Cataneo's U.S. commercial headquarters on Madison Avenue in New York City to accelerate adoption of the AI-enhanced platform among American broadcasters, media companies, content owners, and advertising organizations. Introductions of this next-generation technology to U.S. media companies are already underway.

"IBC2026 is the ideal platform to showcase how BEN's AI, integrated with Cataneo's modern cloud infrastructure, outperforms rigid legacy systems," said Renato Rocha Pinto, CEO of Cataneo. "Our AI-native SaaS solution delivers the flexibility, real-time intelligence, and scalability that today's media leaders demand. We look forward to connecting with industry leaders and advancing our global expansion."

Key highlights of the exhibit include:

• Future of Advertising, leveraging in-home AI engagement for 1:1, real-time consumer interactions.
• Live demonstrations of AI-enhanced advertising operations, monetization workflows, audience intelligence, workflow automation, and real-time decision-making.
• Insights into Cataneo's U.S. market expansion and the appointment of veteran media-technology executive Don Durand as Chief Sales Officer.
• Advanced AI capabilities, including the Mydas Optimizer, to improve yields by 10% or more.

About IBC2026: IBC is the global meeting place for the media, entertainment, and technology industry. The 2026 edition will spotlight transformative technologies including AI, cloud-native workflows, immersive experiences, cybersecurity, sustainability, and next-generation production tools.

Visit Cataneo at IBC2026 in Hall 2, Booth C40, from Friday, September 11, to Monday, September 14. For more details or to arrange a meeting at IBC, contact Don Durand by email at don.durand@cataneo.de or by calling his mobile at +1 303-587-0645.

About Cataneo GmbH:
Cataneo GmbH is a global provider of enterprise software for advertising sales, scheduling, traffic, and content management across linear, digital, and on-demand media. Its MYDAS platform delivers end-to-end media management and monetization solutions for broadcasters and media organizations worldwide. For more information, visit www.cataneo.de.

About Brand Engagement Network, Inc.
Brand Engagement Network, Inc. (NASDAQ: BNAI) is an enterprise AI software company that enables organizations to connect engagement to execution through secure, intelligent conversational AI. Powered by its proprietary Engagement Language Model (ELM™), BEN helps organizations automate workflows, improve customer experiences, and drive operational intelligence across healthcare, hospitality, mobility, government, media, retail, and other industries. For more information, visit www.brandengagementnetwork.com.

Contacts:
Cataneo Media: Don Durand
don.durand@cataneo.de
M: +1 303-587-0645

BEN Media Relations: amy@beninc.ai
BEN Investor Relations: investors@beninc.ai

Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially due to various risks and uncertainties. BEN undertakes no obligation to update these statements except as required by law.

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