The home improvement brand, already available across major European marketplaces, meets European consumers in person for the first time.

BERLIN and HOUSTON, Sept. 4, 2026 /PRNewswire/ -- VEVOR, a leading global home improvement brand serving more than 30 million households worldwide, is meeting European consumers in person for the first time at IFA Berlin 2026. The company, which already sells across Europe through its own website and marketplaces including Amazon, MediaMarkt Saturn, Kaufland, ManoMano and eBay, is presenting 20 products at Hall 11.1, Stand 111, from 4 to 8 September. VEVOR also confirmed it plans to open its first European store in France in 2027.

With approximately 15,000 SKUs sold in Europe, VEVOR now operates 22 European warehouses that ship across the continent. Its European business has grown at around 50 percent a year over the past three years.

"European customers have been buying VEVOR online for years, but they have never had the chance to pick a product up and try it. That is what this week is for," says Shirley Liu, Head of E-commerce at VEVOR Europe.

At the booth, VEVOR is presenting Smart Upgrades for Your Entire Home, spanning three key areas: garden and outdoor, tools and workshop, and home and kitchen. Each category is represented by products already sold across Europe's major marketplaces, now on display for hands-on testing for the first time, including:

• Garden & Outdoor: The Retractable Garden Hose Reel XW40-1/2, whose steel spring is tested to withstand more than 3,000 open-close cycles and handles up to 600PSI, and the AI Smart Bird Feeder with 2K Camera & Dual Solar Panels. Its AI-powered recognition system can identify over 10,000 bird species and send instant notifications through the app, while a 2K Ultra HD camera captures garden visitors in vivid detail. A built-in 5,200 mAh battery and dual solar panels provide a constant power supply for convenient, low-maintenance birdwatching.
• Tools & Workshop: The TISR Super-Resolution Thermal Camera, which reads temperatures from -20°C to 550°C across four thermal modes for spotting leaks, drafts and electrical faults early.
• Home & Kitchen: The Smart Automatic Curtain Opener, a no-drill retrofit that runs up to six months per charge on its dual battery pack and integrates with Alexa and Google Assistant. Also on the stand, the new Chamber Vacuum Sealer makes its global debut ahead of its European launch this December. Designed to remove air and create an airtight seal to keep food fresher for longer, it adds three preset functions, including a Seal-Only Mode that seals bags up to 70% faster than the standard cycle, a Jar Vacuum Function and a Marinate Mode.

Across the range, VEVOR's approach is Pro-Level Performance Without the Pro-Level Price: the brand holds more than 160 product patents. Every purchase is backed by a 30-day hassle-free return policy and 24/7 customer support, reinforced by six after-sales service centres serving customers globally.

The in-person format echoes VEVOR's 32,000-square-foot (~3,000 m²) omnichannel flagship store, opened in Houston, Texas in March 2026, where customers browse the full catalogue, test products hands-on, and order anything not on the shelf for direct delivery.

"Europe is a long-term investment for us, and the France store marks an important next step," says Liu. "France is already one of our strongest markets in Europe, with a deeply rooted DIY and home improvement culture, making it a natural place for us to expand our physical retail presence."

Visit vevor.co.uk to explore VEVOR's full product range in the UK.

About VEVOR

VEVOR is a leading global home improvement brand serving more than 30 million households in over 50 countries. Built on the promise of Pro-Level Performance Without the Pro-Level Price, VEVOR designs and sells products across tools, garden and outdoor, automotive, storage and organization, and kitchen categories, supported by more than 200 warehouses and a catalogue of over 15,000 products. In March 2026, the company opened a 32,000-square-foot (2,973 m²) omnichannel flagship store in Houston, Texas.

Press Kit Link

View original content to download multimedia:https://www.prnewswire.com/de/pressemitteilungen/vevor-steps-offline-in-europe-at-ifa-berlin-2026-with-first-european-store-planned-in-france-for-2027-302870146.html